Nanotech development is an industrial revolution based on the control of matter on a scale smaller than one micrometre and the fabrication of incredibly tiny devices.

With nanotech, familiar products can be radically improved. Products that get reengineered using nanotech perform in unimagined ways: wounds heal faster with bandages that stay clean and don’t need to be changed; ultra light and ultra strong materials change the performance of every thing from golf clubs, golf balls, eye glasses and contact lenses.

The marketing mantra “new and improved” will no longer be hype. Nanotech’s growth will be phenomenal. For business, it’s going to be a race for survival. If your products are brand leaders today, there’s a real threat they may not be tomorrow. If you believe that a smart competitor could use nanotech in an innovative way to create a “category killer”-a new product that is so revolutionary and good that it wipes out the competition-you have no choice but to enter the nanotech race. A delayed or cautious start could be deadly for your business.

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